Hat Boi
Year
2024
Type of work
UX/UI
Tools
Figma, Illustrator, Photoshop
About the project
Hát Bội is a traditional art form in Vietnam, distinguished by its unique features, including intricate face painting, singing styles infused with local dialects, traditional martial arts dances, and music that incorporates both traditional and folk elements. However, these local and ancient characteristics often pose significant barriers to attracting audiences, as they can be challenging to understand and appreciate.
THE SOLUTION
The core focus of our visual design for the Hochiminh City Hát Bội Art Theatre was placed on the aesthetics of the traditional art form, thoughtfully incorporating elements like color schemes, typography, and imagery. By using these visual components, we sought to evoke feelings of pride, intrigue, and cultural connection. The design’s appeal is crafted to resonate with younger audiences, aiming to inspire emotions such as admiration, respect for tradition, and a renewed interest in the timeless beauty of Hát Bội.
