HK FINE ART

Year

2024

Type of work

Brand Identity

Tools

Photoshop, Illustrator

About the project

HK Fine Art is an accessible art education brand focused on nurturing young talent with foundational and advanced courses in Vietnam. Inspired by “Hikari” (light), it targets high school students and young artists, embodying growth and resilience.

THE SOLUTION

The arrangement between the light source and the subject at an appropriate angle will create a vibrant, artistic composition, establishing an absolute contrast between light and dark areas, bringing about an impressive and captivating visual effect. Inspired by light streaming through windows, combined with HK's inherent quality of residency, this concept forms the "House of Golden Glow."

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