Lộc Sắc
Year
2025
Type of work
Motion, Packaging
Tools
Photoshop, Illustrator, After Effect
About the project
"Lộc Sắc" - a magical variation of "Lột Xác" (shedding skin), is a moment of a transforming dance, breaking through all limits. Like a supple snake, shedding its old skin to don a new and brilliant coat, "Lộc Sắc" brings a message of a breakthrough year 2025, where each person is encouraged to become the most complete version of themselves. "Lộc Sắc" is also "The color of budding leaves," the vitality, the freshness of nature when spring knocks on the door. The green shoots reach out to welcome the sunlight, symbolizing hope, for new beginnings full of promise.
THE SOLUTION
The "Lộc Sắc" lucky envelope was born as a good luck wish, a sincere cheer, adding strength so that each person can confidently "shed their skin," overcome all challenges, and reap brilliant success in the new year.
