Rice website redesign
Year
2024
Type of work
UX/UI
Tools
Figma
About the project
Rice is an award-winning creative studio that prides itself on not adhering to any particular art style, as their projects range from local Vietnamese to global contexts. However, their website is overly minimal, lacking proper hierarchy and featuring unnecessary elements that could confuse potential clients.
THE SOLUTION
The solution is to maintain the brand's neutral tone while infusing it with more "humanity," aligning with Rice's focus on sustainability and the future of humankind. By applying appropriate imagery guidelines and enhancing the design hierarchy, the website can achieve a more appealing look along with improved layout and content management.
